Design for an upscale boutique with hand picked items.

Logo Design / Brand Identity / Collateral Design / Small Business / Boutique Design / New Jersey Designer

A small business is only as small as it is perceived, and imagery is everything.

By designing a logo and identity system that spoke to the upscale nature of the products but still maintaining the hand picked quality of select items, it’s both a reflection on the store and the inspiration of the owners.

The design had to be easy to use on a daily basis and adapt to the changing needs of the merchandise as well as the customers satifaction.