Packaging that stands out on shelf with both color and personality.

Brand Identity / Logo design / Sports Packaging / Food Packaging / New York City Design

Gatorades packaging is know for having bright colors and bold flavors. As their portfolio expanded, they need to build a stronger personality for each brand of flavor.

Creating a template for the entire line and yet allowing each flavor to have its own unique personality based on usage help to make finding your brand and flavor that much easier.